AI is the gamechanger: How utilities will operate billing and user experience by 2035

November 19, 2025
Anastasia V.

AI is not just another technology trend — it’s the foundation of the next-generation energy system.

The Tipping Point: Why Utilities Can’t Wait

At exnaton, we believe we’re not just at a pivotal moment — we’re at a tipping point.
Artificial intelligence (AI) is poised to revolutionize how energy is produced, distributed, billed, and consumed.

Our October 2025 AI Readiness survey during the exnaton CONFERENCE among 90+ European utilities revealed: Almost 50% rated their organization’s AI readiness as high (4–5 on a 5-point scale).

Over 60% of respondents said their company either have a dedicated person or team for AI implementation.

Those who act now, modernizing their IT architecture, embracing real-time data, and integrating AI into their workflows — will define the energy market of the next decade. Those who wait will be left behind by faster, smarter “neo-utilities” already setting new standards.

“The hype may fade, but AI’s impact on our industry is only beginning,” says Liliane Ableitner, CEO of exnaton. “Utilities that move first on AI integration will shape the market for decades to come.”

The Current State: Fragmented Systems in a Rapidly Evolving World

Electricity demand is surging — driven by EVs, heat pumps, and now AI data centers that power the world’s growing intelligence infrastructure.


Globally, electricity demand from data centers is expected to more than double by 2030, with AI-related facilities soon consuming more power than traditional heavy industries like steel and cement.

However, most utilities still operate on:

  • On-premise systems that are difficult to upgrade,
  • Batch-based data lakes that lack real-time visibility, and
  • Fragmented infrastructures, especially across Europe’s 2,000+ distribution system operators (DSOs).

The business case for modernization is clear but the execution gap remains large.

“From what we see working with European utilities,” Liliane notes, “the challenge isn’t awareness — it’s execution. Legacy procurement cycles slow down transformation, even when the benefits are obvious.”

The Opportunity: AI as a Workflow Game-Changer

AI’s power lies in turning complexity into simplicity. It automates what’s repetitive, predicts what’s next, and personalizes what matters.
Its most transformative use cases are already reshaping utility operations today:

  • Billing Automation. AI validates metering data in real time, detects anomalies, and runs automated billing workflows — freeing teams from manual corrections and compliance headaches.
  • Customer Support. Virtual assistants powered by large language models (LLMs) resolve standard inquiries instantly, improving service speed and lowering costs.
  • Customer Insights. Smart-meter data, processed through AI, enables segmentation and personalized engagement — turning utilities into customer-centric energy partners.
  • Forecasting and Flexibility. AI enhances demand and generation forecasting by incorporating weather, EV charging, and distributed energy resources — replacing outdated “standard load profiles” with living, data-driven models.

Top 3 areas utilities want more AI support in, according to our survey:

  1. Support with the use of various tools (31%)
  2. More insights/patterns into processed data (28%)
  3. Customer service automation (28%)

It’s already becoming clear that a strong pattern is emerging: AI tools only work well when they are properly connected with each other.

For example, in customer service automation, a chatbot needs to be connected to a knowledge base so it can retrieve reliable information and deliver meaningful insights. In many cases, it must also integrate with other internal systems — such as asset management applications — to provide accurate, context-specific answers.

In short: interoperability between tools is essential.

However, it’s not all smooth and easy. There are several challenges we need to acknowledge.


The first is that AI can sometimes produce superficial or incorrect results — something we’ve all seen when interacting with tools like ChatGPT. Mistakes, hallucinations, and made-up information still happen. This means that feeding models with the right, high-quality data is crucial for getting better answers.

But improving data quality also raises concerns around privacy. We need to strike the right balance between leveraging data to improve AI performance and ensuring that sensitive information remains protected.

At exnaton, for example, whenever we work with data that could be sensitive, we prefer to run these processes locally rather than in the cloud. This allows us to benefit from AI while keeping data privacy and security at the highest possible standard.

We clearly see that the real value of AI comes from its ability to access a company’s own data and learn from it. One of the key concepts in the AI world is the context window — essentially everything we provide to a model like ChatGPT to help it generate accurate answers.


This includes the quality of the prompt, access to internal documents, access to the internet, and connections to various tools.

All of this together forms the model’s context. And the richer and more relevant that context is, the better and more precise the answers will be.

Infrastructure: The Foundation for AI-Readiness

For many utilities, adopting AI sounds promising but can be difficult to put into practice — and this challenge isn’t unique to the energy sector.


Traditional companies struggle largely because of legacy infrastructure. Many still rely on on-premise systems where data is hard to access due to outdated database technologies. This makes real-time data retrieval challenging, which in turn makes forecasting extremely difficult. Add to this the fact that different teams often use different tools that don’t integrate well, and it becomes clear why creating a central, AI-ready environment is so complex.

To unlock AI’s potential, utilities must build digital infrastructure first. AI is not plug-and-play — it’s infrastructure-dependent.

That means:

  • Cloud-native, modular systems instead of monolithic on-prem architectures
  • Smart meters and interoperable data pipelines for real-time insight
  • Unified APIs and adapters such as Model Context Protocols (MCPs) to bridge disparate systems
  • Strong data governance and cybersecurity compliant with GDPR, NIS2, and the EU Cyber Resilience Act

When all these foundational elements are in place, the potential becomes enormous.


With meter data analytics, utilities can understand consumption behavior — for instance, identifying when customers are charging their EVs at the most expensive hour of the day. This creates insights for billing, cost optimization, and product development. Many operational processes can be automated, reducing manual work and freeing up teams to focus on tasks that create the most value. Improved customer experience ultimately leads to higher satisfaction, stronger retention, and new revenue streams.


Introducing MCP is another important concept. MCP provides a standardized way for applications and AI agents to communicate — like a universal plug (a USB-C for software). With MCP, tools speak the same “language,” exchanging information through a common interface.


Without MCP, every system needs its own custom connection. With MCP, everything plugs into one shared interface, reducing complexity, risk, and errors.
At our conference, we asked participants about MCP, and 90% shared that they had not yet heard of it or implemented it. This shows that MCP is still in the awareness phase — but it’s coming, and for organizations planning to do more with AI, it’s definitely a technology to keep on the radar.

As Liliane explained during the conference:

“We can’t expect meaningful AI output if our input isn’t digitalized. We first need to know what’s happening today before we can predict tomorrow.”

From Legacy to Leadership: How exnaton Uses AI in Practice

exnaton’s intelligence platform is built to help utilities transition from reactive operations to proactive, data-driven energy management. Based on decades-old systems, many utilities still operate in fragmented environments: siloed tools, on-premise databases, limited data access, and little to no real-time visibility.


exnaton bridges this gap — transforming legacy infrastructure into an AI-ready foundation.

  • Workflow & CRM Automation. Automated routing and enrichment of customer data through integrations with HubSpot, Webflow, and AmpleMarket cut response times and reduce manual errors.
  • Data Enrichment & Market Insights. AI agents analyze and augment CRM data, saving hours of manual work allowing teams to focus on strategy, not spreadsheets.
  • Knowledge Retrieval. An internal Slack-integrated chatbot answers questions instantly using exnaton’s internal wiki — saving employees 30 minutes per query and accelerating onboarding.
  • Virtual Support Agent. Embedded into exnaton’s customer Helpdesk, this AI-powered assistant pulls from the knowledge base to answer support queries on tariffs or configurations in seconds. Instead of scrolling through large FAQ collections, users chat with the agent and get step-by-step, real-time instructions drawn from the knowledge base.

These aren’t “AI theoretical pilots.” These tools are already reducing manual workload, accelerating operations, and unlocking real efficiency today.

Intelligent Billing: The Fastest Path to AI ROI

Among all use cases, billing is where utilities will feel the impact of AI first — and strongest.


It’s also where inefficiencies are most expensive: incomplete metering data, manual corrections, regulatory complexity, and endless back-office troubleshooting.


Our survey confirmed this: billing automation and data validation ranked highest among areas where utilities seek AI-driven support.

exnaton’s AI-driven billing engine supports:

  • Real-time validation of usage data. Detecting missing, corrupt, or illogical readings before they cause billing errors.
  • Automatic anomaly detection. Identifying unusual consumption, meter faults, or sudden load spikes.
  • Regulatory logic built in. Automatically applying updates required by EnWG, EU directives, and national frameworks.
  • Machine-learning–based forecasting. Creating load and price forecasts to improve tariff accuracy, predict residual load, and optimize procurement.
  • Personalized energy insights for end users. Helping customers understand their usage, improve efficiency, and make smarter decisions.
“Billing shouldn’t be an annual event,” says Liliane. “It should be a continuous data flow — 35,000 data points per household, per year. Only then can dynamic pricing and flexibility become real.”

With time-of-use tariffs and prosumer models accelerating, AI-powered billing will soon become the core of utility monetization.

From Data to Decisions: Predictive and Proactive Utilities

AI is reshaping how utilities forecast demand, optimize flexibility, and serve customers..

Our poll showed utilities’ biggest internal concerns are:

  • Data protection and compliance
  • Overreliance on black-box systems
  • Lack of trustworthy outputs

These concerns highlight a key point: Utilities don’t just need AI — they need transparent, explainable AI.

This is where exnaton’s next-generation features come in.

Wattson — the Billing Co-Pilot

Wattson analyzes billing data, identifies gaps, verifies completeness, and even triggers workflows to re-request missing information automatically.
Instead of navigating multiple tables manually, billing teams simply ask Wattson:

  • “Show me all bills for this customer.”
  • “Is the data complete?”
  • “Please re-request missing intervals.”

Wattson handles the rest — powered by LLMs and the Model Context Protocol (MCP), which standardizes communication between tools like a universal USB-C plug.

Explain My Bill — Transparent Customer Communications

End users can click any invoice to get an instant, step-by-step explanation:

  • Why a base fee was charged
  • How grid fees are calculated
  • Why energy costs changed
  • What consumption patterns influenced the bill

This reduces call-center load and strengthens customer trust — especially when launching new or complex tariff models.

Forecasting: The New Competitive Advantage

Forecasts are becoming the holy grail of the modern energy system.
Accurate consumption and price forecasts enable:

  • Optimal EV charging windows
  • Heat pump scheduling
  • Flexibility trading
  • Procurement optimization
  • Residual load prediction

exnaton combines historical patterns, weather forecasts, and machine learning models to predict consumption and production up to 72 hours ahead.
Utilities can shift from reacting after the fact to steering their systems proactively.

Building the AI-Energized Future

AI in energy isn’t a buzzword — it’s the operating system of the next decade. 

By 2035, utilities that have modernized their IT, deployed smart metering, and embedded AI across operations will define the new benchmark for the industry.

Those who act now will:

  • Cut operational costs through automation
  • Deliver personalized, transparent customer experiences
  • Unlock new revenue streams through dynamic tariffs and flexibility markets
  • Strengthen grid stability with predictive insights

Those who wait will face higher costs, tighter regulations, and a growing disconnect from digital-first customers.

“AI will not replace people,” Liliane concludes. “But utilities that use AI will outperform those that don’t.”

Ready to Partner for the Next Generation of Intelligence?

The transition to an AI-driven energy system is already underway — but you don’t have to face it alone.


With exnaton’s intelligence platform, your utility can move from data silos to intelligent workflows — faster, safer, and smarter.

Partner with exnaton to bring AI into your operations today. Contact us.

Related articles